Intertextuality is the referencing of another media text or cultural product. In making this reference, the meaning is shaped and developed.
My music video is a prime example of how intertextuality can be used. Not only is each character a reference to historic figures in feminism, directly referencing events in history, there are subliminal messages placed in each scene. For example in the opening scene the classroom will contain posters of each historic figure featuring in the video. Alongside this, the signs in the me too protest scene will reference quotes by Donald Trump such as 'Grab em by the pussy' alongside intertextuality of the songs lyrics 'You know how I Feel- 1 in 5 women sexually assaulted'.
Another example of intertextuality in my music video is the symbolism of the red lipstick which each character wears, linking them together. Throughout history, red lipstick has been a huge staple and representative of beauty, but also power. During world war 2, adverts encouraging women to step up and help during the conflict were presented wearing red lipstick. For example, the advert 'Doing your bit, and a little bit more' depicts a female pilot applying red lipstick. The red lipstick seems to be a prominent theme in retro military advertisements depicting female strength alongside unity between male and female soldiers. The war was a huge milestone in creating equality between the genders as females began to take on roles that typically were male dominated. I can include this in my work by using similar shots, angles and costumes in both my music video and promotional shots for the artists website.
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